Brand Identity and Shop Launch

Whaam was a Banh Mi sandwich store by Piccadilly Circus in London. They came to us for a rebrand & a repositioning. Their goal was to expand from a single venue operator into a multi-operator venue with the long-term goal of franchising or receiving funding.

After plenty of research and discussions, we repositioned Whaam as a bold, fun, simple to understand version of Vietnamese food with a pop-art twist.

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