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Essays

Short essays on building fast, hiring late, and the case against the discovery phase.

  • Six weeks, not six months

    Where the four months goes in a normal agency engagement, and how we remove it.

    Apr 2026→
  • The case against the discovery phase

    The fastest way to find out what should be built is to build something.

    Mar 2026→
  • Hire late, build first

    Why early-stage founders should ship before they staff.

    Jan 2026→

Squircle is a product studio for founders going from zero to one. London registered, working globally.

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