In the time of COVID-19, digital marketing has become the lifeline of many businesses. With most retail stores and restaurants only allowed to remain open for to-go, or delivery, companies have had to adapt quickly, and digital marketing has made that possible.
As the country begins to reopen, though, what is the future of digital marketing? Keep reading to learn about 5 trends in digital marketing and digital design you should know about.
The quick closures of businesses and restaurants and the implementation of stay-at-home orders created a need for companies to shift their marketing efforts or get quickly left behind. Agile marketing is the ability to make quick changes in marketing, moving things online, or adapting the message to different geographic areas experiencing different circumstances.
Agile marketing can also help improve productivity and communication among the people in your organisation. Your digital marketing strategy should be flexible and responsive.
Personal protective equipment (PPE) has become hard to find all over the world. As a result, healthcare providers have had to get creative in how they interact with patients to protect themselves and the patients. Telehealth allows patients to utilise an app on their smartphone or computer to be "seen" by a medical provider. Telehealth is especially useful for minor illnesses and keeps people at home and out of doctors' offices.
Robotic healthcare is being used in hospitals to limit interaction with contagious patients. Doctors stand outside the patient's room and operate the robot, equipped with an iPad. They can communicate with the patient through iPad, and some robots even have stethoscopes that allow doctors to take vital signs.
Companies are overwhelmed with phone calls, emails, and questions about things related to the virus, about company processes, and other needs. Adding to the problem, many companies have moved all employees out of offices and call centres to work from home.
One solution to help manage this is the use of artificial intelligence (AI) and chatbots. For example, AI can be used by doctors' offices to ask patients questions about their symptoms and then use that information to direct them to a digital health platform or connect them with the provider if necessary.
Chatbots can be used to answer simple questions from customers and are available 24/7. Don't expect these tools to go away any time soon, mainly as they have been successful in most cases.
Interactive content is a great way to educate a buyer. Interactive content is anything that customers can interact with online, such as 360° videos, quizzes, polls, infographics, calculators (such as a debt-savings calculator), or mobile apps and games.
Interactive content is fun, engaging, and memorable and allows consumers to feel more connected to your brand, making them more likely to purchase your product or services.
Although restrictions are starting to ease, and businesses are starting to reopen, digital marketing is unlikely to go anywhere. Digital marketing will likely continue to grow in popularity. The importance of digital media marketing cannot be understated.
If you need help expanding your digital footprint, Squircle is here for you. We can help with your brand identity, digital design, and CG imagery and animation. Contact us today to learn what we can do for you.